Retail Activation
Get your products
on shelves
across Africa.
Qifts Retail Activation helps manufacturers enter and grow in African markets by recruiting, activating, incentivising and monitoring retailers at scale — without owning inventory, providing credit, or operating logistics.
6+
Markets covered
0
Inventory owned by Qifts
5+
Reward formats
Days
Campaign setup
The problem
“I have products but I don't have enough routes to market.”
Manufacturers across Africa face the same recurring challenge. Current options — trade exhibitions, distributor searches, field sales teams — are slow, expensive, and give limited visibility into retailer performance.
Existing B2B commerce platforms optimise product movement — ordering, inventory, payments, fulfilment. Qifts optimises product adoption: how products get accepted and actively sold by the retailers who reach your end consumer.
Instead of searching for a distributor, you launch a campaign. Qifts recruits, activates, incentivises, and reports on the retailers who matter to you.
What Qifts Retail Activation is not
Qifts does not own inventory
Qifts does not provide credit or financing
Qifts does not operate delivery fleets or warehousing
Inventory remains owned by the manufacturer or existing distributor
Qifts remains asset-light — the same infrastructure-first approach behind Qifts Rewards and Trade Incentives, applied to retailer growth.
How it works
From campaign brief to activated retailers
1. Launch a campaign
Tell us what you need — "500 retailers in Lagos to trial our new beverage" — and define your product category, target city, retailer count, duration, and incentive budget.
2. We recruit retailers
Field agents, WhatsApp outreach, our existing retailer database, industry associations, and distributor referrals bring verified retailers into your campaign — store name, owner, location, photos, category fit.
3. Retailers activate
Onboarded retailers receive product information, promotional materials, and clear campaign objectives. Your stock — supplied by you or your existing distributor — moves into their shelves.
4. Performance is tracked
Retailers report inventory received, units sold, remaining stock, and customer feedback via SMS, WhatsApp, mobile app, or web dashboard. You see it all in real time.
5. Rewards are issued
Participation rewards (airtime, data, gift cards) and performance rewards (cash bonuses, equipment, product credits) are delivered automatically — the same incentive engine that powers Qifts Rewards and Trade Incentives.
Value on both sides
Built for manufacturers. Useful for retailers.
For manufacturers
Faster market entry — skip months of distributor negotiation
Direct access to verified, activated retailers
Lower customer acquisition cost than field teams or trade exhibitions
Real-time visibility into who is selling, where, and how much
Retailer intelligence that compounds with every campaign
For retailers
Access to new products before competitors
Better margins and promotional support
Rewards and incentives for participation and performance
New supplier relationships without cold outreach
Campaign examples
Campaigns are simple to define
“Recruit 500 supermarkets in Lagos to trial a new beverage”
“Recruit 200 pharmacies in Nairobi for an OTC product launch”
“Recruit 1,000 convenience stores in Accra for a new snack brand”
Retail activation by market
Retailer recruitment across Africa's key markets
Every market has a different retail landscape — formal chains, informal kiosks, pharmacies, open markets. Qifts handles local recruitment and reward delivery.
Nigeria
NGNAfrica's largest and most fragmented retail base — supermarkets, pharmacies, kiosks, and open-market traders across Lagos, Abuja, and beyond.
Kenya
KESDense urban retail networks in Nairobi and Mombasa, with M-Pesa-native reward delivery for retailer incentives.
Ghana
GHSGrowing modern trade alongside strong informal retail — ideal for phased market-entry campaigns.
South Africa
ZARStructured retail chains plus independent traders across townships and metros.
Egypt
EGPLarge pharmacy and convenience retail networks across Cairo and Alexandria, with Arabic-language campaign support.
Côte d'Ivoire
XOFFrancophone West Africa's largest retail base — French-language retailer recruitment and activation.
One incentive engine, four audiences
Retail Activation is part of the Qifts product suite
Get started
Ready to get your products on shelves?
Tell us your category, target market, and how many retailers you need. We'll scope your retail activation campaign.