East Africa · KES
Reward customers and partners across Kenya.
Kenya's mobile-first economy and M-Pesa dominance make digital rewards the default expectation. We work alongside that — with card formats that match how Kenyans actually transact.
55M+
Population
KES
Local currency
5
Redemption channels
The market
Why Kenya matters.
Kenya is East Africa's commercial hub — with one of the continent's most digitally engaged consumer bases. Mobile penetration is high, and consumers expect instant, frictionless reward delivery. But companies still struggle to issue at scale: one-off WhatsApp links, manual bank transfers, vouchers via spreadsheet. QIFTS replaces all of that — Kenyan Shilling denominated, with access via WhatsApp, USSD, and web.
Access methods
Recipients in Kenya can redeem rewards via any of these channels — no smartphone required for most.
- WhatsApp redemption
- USSD (no data required)
- Branded web page
- SMS delivery
- In-store / POS
Market insight
M-Pesa processes more transactions daily than most African banks combined. But M-Pesa is a payment rail, not a rewards platform. Companies that conflate the two end up sending cash transfers that carry tax implications and zero brand value. QIFTS delivers branded reward cards alongside M-Pesa's infrastructure.
Competitive context
GiftPesa is the best-known local alternative. QIFTS wins when programmes need to run across Kenya and other East African markets simultaneously, or when API-triggered bulk issuance and programme tracking are required.
Active industries
Who runs programmes in Kenya.
FMCG & Retail
East Africa's largest FMCG brands run purchase-reward and trade promotion programmes from Nairobi to Mombasa.
Telecoms
Safaricom, Airtel Kenya — prepaid data bundle rewards and agent incentive programmes across a highly competitive market.
Healthcare & NGOs
Community health worker incentive programmes are a major use case across Kenya's devolved county health systems.
Research & Market Insights
Kenya hosts more survey and research panel operations than any other Sub-Saharan African market — instant reward delivery is essential.
Kenya · KES
Category gift cards
for Kenya.
Every card below is a category card — not a single brand. Recipients choose exactly where they spend within that category, from a curated list of local Kenya brands. Denominated in KES (KSh).
- KSh
Connectivity Gift Card
Airtime · Internet
- KSh
Bills Gift Card
Pay everyday
- KSh
Electricity Gift Card
Prepaid power
- KSh
Repairs Gift Card
Fix & restore
- KSh
Care Services Gift Card
Health & wellness
- KSh
Professional Services Gift Card
Trusted experts
- KSh
Experiences Gift Card
Live · Stage · Travel
- KSh
Books Gift Card
Stories & ideas
- KSh
Pet Supplies Gift Card
For the family
- KSh
Fitness Sports Gear Gift Card
Move further
- KSh
Perfume Fragrance Gift Card
Eau & essence
- KSh
Jewellery Watches Gift Card
Heirlooms
- KSh
Fashion Gift Card
Closet edit
- KSh
Beauty Gift Card
Skin · Hair · Make-up
- KSh
Kids Toys Gift Card
Play, build, imagine
- KSh
Home Living Gift Card
For the everyday
- KSh
Electronics Gift Card
Tech & gadgets
- KSh
Grocery Brands Gift Card
Pantry & fresh
- KSh
Soft Drinks Juice Gift Card
Chilled & fizzy
- KSh
Breakfast Cereals Bars Gift Card
Morning fuel
- KSh
Coffee Tea Hot Drinks Gift Card
Steeped & brewed
- KSh
Rice Pasta Maize Gift Card
Staples
- KSh
Wine Drinks Gift Card
Cellar selection
- KSh
Energy Drinks Gift Card
Charge up
24 categories · Kenya · KES
Recipients redeem at local brands within each category — not locked to a single store.
Use cases
What companies use it for in Kenya.
Consumer promotions
Purchase-triggered reward codes for FMCG and retail brands. Redeemable via WhatsApp or web in seconds.
Channel partner incentives
Reward distributors and sales agents for quota achievement. Issued digitally across the country.
Healthcare worker rewards
Issue incentives to community health workers and clinic staff across urban and rural Kenya.
Survey & research completion
Instant reward delivery on survey completion. Higher response rates, zero manual processing.
Get started
Ready to send rewards in Kenya?
Connect your platform and start delivering rewards in Kenya within days.