Campaign concepts

48 reward campaigns.
Every industry.

Channel incentives, sales rep rewards, consumer loyalty programmes, referral campaigns — illustrated across every major consumer industry in Africa. Each concept is ready to build on Qifts infrastructure.

48

Campaign concepts

6

Industries covered

8

Campaign types

10+

African markets

Personal Care & Beauty

8 campaign concepts

Pharma & Health OTC

8 campaign concepts

Buy X, Get Rewarded

VitalPak

A purchase-reward mechanic for OTC health brands that reinforces the treatment cycle, captures consumer health data, and builds category loyalty.

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First-Time Buyer Reward

WellFirst Health

A first-buyer reward that reduces trial hesitation, captures consumer consent data, and creates the expectation of ongoing health support.

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Points & Loyalty Club

HealthStack

Points that reward consistent use of your health products, tiers that recognise your most loyal customers, and a programme that makes generic switching genuinely costly.

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Refer a Friend

ReferWell

A referral programme for OTC health brands that leverages peer trust — the most powerful driver of health product adoption.

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Seasonal & Holiday Campaign

SeasonalWell

Seasonal campaigns aligned to malaria season, flu season, Ramadan health needs, and back-to-school — when health purchase intent is highest.

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Channel & Distributor Incentive

PharmaTrade

A channel incentive programme for pharma and OTC brands that rewards pharmacy push, distributor performance, and retail partner loyalty.

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Sales Rep Incentive

MedForce

A points-based incentive programme that rewards individual rep performance, surfaces your top performers, and reduces costly rep churn.

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Receipt Upload Campaign

RxProof

Receipt-based reward campaigns that work in pharmacies, supermarkets, and health shops — capturing consumer data and compliance behaviour across every channel.

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Agri & Food Producers

8 campaign concepts

Buy X, Get Rewarded

HarvestMark

A purchase-reward mechanic for agri-food brands that drives repeat purchase, builds brand loyalty, and gives consumers a reason to choose your product over unbranded alternatives.

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First-Time Buyer Reward

FirstHarvest

A first-purchase reward that reduces trial hesitation, captures consumer data, and creates the expectation of ongoing value from your food brand.

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Points & Loyalty Club

GrainGuild

Points that reward consistent purchase of your food brand, tiers that recognise your best customers, and a programme that makes switching to a generic genuinely costly.

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Refer a Friend

FarmShare

A referral programme that turns loyal food buyers into brand advocates and incentivises the peer recommendations that drive food brand adoption across African communities.

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Seasonal & Holiday Campaign

HarvestFest

Seasonal campaigns tied to harvest festivals, Eid, Christmas, and national celebrations — when food purchase volume is highest across African markets.

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Channel & Distributor Incentive

AgriTrade Partners

A channel incentive programme for agri-food brands that rewards distributor and trader performance and gives you real visibility into your trade layer.

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Sales Rep Incentive

FieldGrain

A sales rep incentive programme that drives agri-food volume, rewards individual performance, and creates data from the field.

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Receipt Upload Campaign

SnapHarvest

Receipt-based reward campaigns that work in formal supermarkets, open markets, and informal food traders — covering every channel where your product is sold.

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Household Products

8 campaign concepts

Buy X, Get Rewarded

HomePride

A buy-3-get-rewarded mechanic for household product brands that builds purchase habit, creates brand loyalty, and captures household consumer data.

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First-Time Buyer Reward

CleanStart

A first-time buyer reward for household brands that converts trial into loyalty before the consumer defaults back to their existing product.

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Points & Loyalty Club

HomeStack Loyalty

Points that accumulate with every household product purchase, tiers that recognise your most loyal buyers, and a programme that creates a genuine cost to switching brands.

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Refer a Friend

ShareClean

A referral programme that turns your most loyal household buyers into brand advocates in their communities.

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Seasonal & Holiday Campaign

FestHome

Seasonal campaigns that capitalise on the pre-Eid deep clean, Christmas preparation, and national holiday purchase spikes.

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Channel & Distributor Incentive

TradeHome

A channel incentive programme for household brands that motivates distributor performance and gives you visibility into your most fragmented trade layer.

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Sales Rep Incentive

HomeForce

A performance incentive programme for household product sales reps that drives distribution width, rewards individual performance, and surfaces your top field operators.

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Receipt Upload Campaign

ScanHome

Receipt-based reward campaigns for household brands that capture consumer data from supermarkets, neighbourhood stores, and informal market channels simultaneously.

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These are concepts. Your campaign is real.

Every campaign concept on this page is available to configure and launch across Africa right now. Bring your brand — Qifts brings the infrastructure.

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