Incentivise the pharmacists and distributors who recommend your brand
A channel incentive programme for pharma and OTC brands that rewards pharmacy push, distributor performance, and retail partner loyalty.
Example brand concept
PharmaTrade
When the trade wins, health wins.
This is a campaign concept illustration. Contact us to build this for your brand.
The problem this solves
What happens without this campaign
Pharmacist recommendation is the OTC decision moment
The pharmacist who recommends your product over a generic or competitor has enormous commercial influence.
Pharma distributors serve every brand equally
Without differentiated channel incentives, your distribution partners have no financial reason to prioritise your brand.
Trade relationship management is manual and unscalable
Account managers can't maintain meaningful relationships with hundreds of pharmacy partners across markets.
How the campaign works
The consumer journey, step by step
01
Distributor sells
Distributor moves stock to retail partners
02
Log performance
Sales logged against distributor account
03
Hit target
Monthly or quarterly sales target achieved
04
Reward triggered
Platform auto-issues reward to distributor
05
Redeem
Distributor chooses reward from catalogue
72h
Typical campaign launch time
0
Fulfilment overhead — Qifts handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, Qifts delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this
What this campaign does for your business
Incentivises pharmacist brand recommendation
Pharmacists who earn rewards for recommending your OTC product are more likely to recommend it again.
Performance-linked distributor rewards
Distributors hit volume targets and unlock meaningful rewards. Trade spend is now tied to outcomes.
Pharmacy-level data across every market
Every incentive logged gives you outlet-level sell-through data you've never had before.
Compliant with pharma marketing standards
Qifts channel incentive programmes are configured to comply with pharmaceutical marketing guidelines per market.
More for Pharma & Health OTC
Other campaign types for this industry
Same campaign, different industry
Channel & Distributor Incentive across sectors
Ready to build this for your brand?
This channel & distributor incentive is available to configure and launch right now across Africa. Bring your brand — Qifts brings the infrastructure.
PharmaTrade is a fictional brand used to illustrate this campaign concept. Qifts does not represent that it has worked with this brand.