Motivate the medical sales reps who drive your prescription and OTC volume
A points-based incentive programme that rewards individual rep performance, surfaces your top performers, and reduces costly rep churn.
Example brand concept
MedForce
Performance-driven health sales.
This is a campaign concept illustration. Contact us to build this for your brand.
The problem this solves
What happens without this campaign
Medical sales reps carry multiple brands
Your rep visits GPs and pharmacists representing your products alongside multiple competitors. Incentivise your portfolio.
No individual-level performance data
You see regional sales figures. You don't know which individual reps are driving or dragging performance.
High medical rep turnover is expensive
A medical sales rep carries relationship capital with healthcare professionals. Every resignation costs you years of cultivation.
How the campaign works
The consumer journey, step by step
01
Rep makes a sale
Verified sale recorded against rep ID
02
Points credited
Points automatically added to rep account
03
Track on dashboard
Rep sees live leaderboard and balance
04
Hit milestone
Weekly, monthly, or quarterly targets
05
Redeem
Rep picks reward — airtime, vouchers, gift cards
72h
Typical campaign launch time
0
Fulfilment overhead — Qifts handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, Qifts delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this
What this campaign does for your business
Brand-specific points create portfolio focus
Reps earn points specifically for moving your SKUs. That creates a direct financial reason to prioritise your brand.
Live ranking surfaces top performers
You can identify your highest-performing reps in real time and replicate what they're doing.
Reduces churn by creating cumulative value
Points balances that grow over time create a retention asset. Experienced reps don't resign easily.
Multi-country management without HR overhead
Platform handles rep accounts, target tracking, and reward fulfilment across every market.
More for Pharma & Health OTC
Other campaign types for this industry
Same campaign, different industry
Sales Rep Incentive across sectors
Ready to build this for your brand?
This sales rep incentive is available to configure and launch right now across Africa. Bring your brand — Qifts brings the infrastructure.
MedForce is a fictional brand used to illustrate this campaign concept. Qifts does not represent that it has worked with this brand.