Case studies
Programmes that ran.
Results that followed.
Anonymised case studies from companies running consumer rewards, sales incentives, channel incentives, and employee recognition across Africa on Qifts infrastructure.
Consumer Rewards · FMCG
How an FMCG snack brand drove 3× repeat purchase across Nigerian informal trade
A West African snack brand used Qifts to run a buy-3-get-rewarded campaign across 2,400 kiosks and open-market traders in Lagos and Kano.
Results
2,400 retail points activated
3.2× repeat purchase rate
68% code redemption rate
Nigeria
Sales Incentives · Pharma
How a pharma brand increased OTC sales rep performance by 40% across East Africa
A pharmaceutical company replaced manual rep bonus processing with Qifts sales incentive infrastructure across Nigeria, Kenya, and Ghana.
Results
40% uplift in OTC volume
Zero manual processing
Instant M-Pesa delivery in Kenya
Nigeria · Kenya · Ghana
Employee Recognition · HR
How a pan-African company unified employee recognition across 6 markets on one platform
A financial services group running operations across 6 African countries replaced fragmented recognition approaches with Qifts Recognition.
Results
6 markets on one platform
Local currency per country
72h from brief to first reward
6 African markets
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