Sales incentives

Sales incentive
programmes
built for Africa.

Qifts powers sales incentive programmes for field sales teams, medical reps, insurance agents, and sales forces across 10 African markets. Points, leaderboards, quota-triggered rewards, local currency delivery.

Build your sales incentive programme →Employee incentives overview

10+

Markets covered

Delivery methods

Local currencies

72h

Avg. launch time

What are sales incentives?

The programmes that make sales reps choose your product over every competitor

Sales incentives are structured reward programmes that motivate individual sales reps, field teams, and agents to hit targets, prioritise your brand, and grow your revenue. They operate at the individual performer level — rewarding the person whose daily decisions determine your sales volume.

In African markets, sales incentive programmes are particularly impactful. Field sales teams carry multiple competing brands. Without brand-specific incentives, your product competes on margin rates alone. A sales incentive programme creates a direct financial reason for individual reps to prioritise your product.

Qifts provides the infrastructure to run sales incentive programmes across multiple markets simultaneously — with individual rep accounts, live leaderboards, and instant reward delivery in local currency.

Sales reps push the brands and products that reward their individual effort

Instant mobile reward delivery creates stronger performance reinforcement than delayed commission

Leaderboards create accountability without requiring management intervention

Individual rep data surfaces for the first time — you know who your best reps are

Reduces sales team churn by creating cumulative loyalty value

Works on any phone — no smartphone or app required for field rep participation

Sales incentive use cases

How companies run sales incentive programmes on Qifts

Field sales rep incentive programmes

Points-based incentives for field reps tied to individual sales performance. Live leaderboards, milestone rewards, and automatic payout when targets are hit.

Sales leaderboards and competition

Real-time leaderboards that surface your top performers and drive healthy competition across the sales team. Weekly, monthly, and quarterly contest mechanics.

Medical and pharma sales rep incentives

Brand-specific points for medical reps who drive prescription and OTC volume. Reduces churn, builds brand advocacy, and creates individual performance visibility.

Insurance agent sales incentives

Commission-plus-incentive structures for insurance agents. Policy sales, renewals, and upsells each earn points. Instant mobile reward delivery in local currency.

Quota-triggered instant rewards

The moment a sales rep logs a qualifying sale, their reward is issued automatically. No month-end processing wait. Immediate gratification drives sustained performance.

Multi-market sales programmes

One sales incentive platform across 10 African markets. Local currency rewards, local delivery methods, one contract and one dashboard for your sales leadership team.

Sales incentives by market

Sales incentive programmes across 10 African markets

Every market has different sales structures, mobile money ecosystems, and reward preferences. Qifts handles the local configuration — your sales leadership runs one programme.

Nigeria

NGN

Largest field sales workforce in Africa. Sales incentive programmes critical across FMCG, pharma, telecom, and financial services.

Sales incentives in Nigeria

Kenya

KES

M-Pesa-native reward delivery. Sales incentive programmes for field reps across FMCG, insurance, and telco.

Sales incentives in Kenya

Ghana

GHS

MoMo-based instant rewards for field sales teams across consumer goods and financial services.

Sales incentives in Ghana