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West Africa · XOF

B2B Rewards Infrastructure

Issue reward cards in Senegal and Francophone West Africa.

Dakar is one of West Africa's most active commercial cities. Brands operating in Francophone markets often lack a pan-African rewards solution that works here. We built one.

18M+

Population

XOF

Local currency

4

Redemption channels

The market

Why Senegal matters.

Senegal is a gateway to Francophone West Africa — a region often underserved by English-first rewards platforms. Consumer brands, banks, and employers operating in Senegal, Côte d'Ivoire, and the wider WAEMU zone need a platform that covers XOF-denominated markets natively. QIFTS issues in West African Franc from the same platform used across East and Southern Africa.

Access methods

Recipients in Senegal can redeem rewards via any of these channels — no smartphone required for most.

  • USSD (any phone, no data)
  • SMS delivery
  • WhatsApp redemption
  • Branded web page

Market insight

The WAEMU zone — 8 countries sharing the West African Franc — represents over 130 million people. Most rewards platforms treat this bloc as a single afterthought. QIFTS covers Senegal and Côte d'Ivoire natively, with the same XOF issuance infrastructure serving both markets.

Competitive context

No established local rewards platform exists in Senegal. English-first platforms don't cover XOF markets. QIFTS is the only pan-African platform covering Francophone West Africa natively — a significant differentiation for multinationals running continent-wide programmes.

Related playbook

Active industries

Who runs programmes in Senegal.

FMCG & Consumer Brands

Castel, Nestlé, and regional FMCG brands run trade and purchase-reward programmes across Dakar and Senegal's commercial centres.

Banking & Mobile Money

Orange Money, Wave, and Free Money compete aggressively — cashback and referral rewards are central to customer acquisition.

Telecoms

Orange Senegal, Expresso, and Free Senegal run prepaid subscriber and agent network incentive programmes.

Development & NGOs

A significant development finance and international NGO presence in Dakar uses QIFTS for participant and worker incentive delivery.

Senegal · XOF

Category gift cards
for Senegal.

Every card below is a category card — not a single brand. Recipients choose exactly where they spend within that category, from a curated list of local Senegal brands. Denominated in XOF (CFA).

  • Connectivity Gift Card

    Airtime · Internet

    CFA
  • Bills Gift Card

    Pay everyday

    CFA
  • Electricity Gift Card

    Prepaid power

    CFA
  • Repairs Gift Card

    Fix & restore

    CFA
  • Care Services Gift Card

    Health & wellness

    CFA
  • Professional Services Gift Card

    Trusted experts

    CFA
  • Experiences Gift Card

    Live · Stage · Travel

    CFA
  • Books Gift Card

    Stories & ideas

    CFA
  • Pet Supplies Gift Card

    For the family

    CFA
  • Fitness Sports Gear Gift Card

    Move further

    CFA
  • Perfume Fragrance Gift Card

    Eau & essence

    CFA
  • Jewellery Watches Gift Card

    Heirlooms

    CFA
  • Fashion Gift Card

    Closet edit

    CFA
  • Beauty Gift Card

    Skin · Hair · Make-up

    CFA
  • Kids Toys Gift Card

    Play, build, imagine

    CFA
  • Home Living Gift Card

    For the everyday

    CFA
  • Electronics Gift Card

    Tech & gadgets

    CFA
  • Grocery Brands Gift Card

    Pantry & fresh

    CFA
  • Soft Drinks Juice Gift Card

    Chilled & fizzy

    CFA
  • Breakfast Cereals Bars Gift Card

    Morning fuel

    CFA
  • Coffee Tea Hot Drinks Gift Card

    Steeped & brewed

    CFA
  • Rice Pasta Maize Gift Card

    Staples

    CFA
  • Wine Drinks Gift Card

    Cellar selection

    CFA
  • Energy Drinks Gift Card

    Charge up

    CFA

24 categories · Senegal · XOF

Recipients redeem at local brands within each category — not locked to a single store.

Use cases

What companies use it for in Senegal.

FMCG promotions

Purchase-triggered reward codes for consumer brands across Dakar and Senegal's regional cities.

Trade partner incentives

Reward distributors and trade agents for sales achievement — in XOF, tracked in real time.

Bank & fintech loyalty

Cashback and referral programmes for banks and fintech products operating in the WAEMU zone.

Staff rewards

Performance and milestone recognition for employers across Senegal's growing formal economy.

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Connect your platform and start delivering rewards in Senegal within days.