East Africa · RWF
Reward cards in Rwanda — Africa's most digitally connected economy.
Rwanda has one of Africa's highest mobile penetration rates and a government-backed digital economy. Brands and employers here can issue rewards digitally with confidence — and reach virtually every adult in the country.
14M+
Population
RWF
Local currency
4
Redemption channels
The market
Why Rwanda matters.
Rwanda's digital infrastructure is among the most developed on the continent. High smartphone penetration, near-universal mobile money adoption, and a young, digitally engaged population make it an ideal market for digital reward formats. QIFTS supports Rwandan Franc issuance with WhatsApp, web, and USSD redemption — matching Rwanda's digital maturity while maintaining reach for all recipients.
Access methods
Recipients in Rwanda can redeem rewards via any of these channels — no smartphone required for most.
- WhatsApp redemption
- Branded web page
- USSD (any phone)
- SMS delivery
Rwanda · RWF
Category gift cards
for Rwanda.
Every card below is a category card — not a single brand. Recipients choose exactly where they spend within that category, from a curated list of local Rwanda brands. Issued in RWF (RF).
Connectivity Gift Card
Airtime · Internet
Bills Gift Card
Pay everyday
Electricity Gift Card
Prepaid power
Repairs Gift Card
Fix & restore
Care Services Gift Card
Health & wellness
Professional Services Gift Card
Trusted experts
Experiences Gift Card
Live · Stage · Travel
Books Gift Card
Stories & ideas
Pet Supplies Gift Card
For the family
Fitness & Sports Gear Gift Card
Move further
Perfume & Fragrance Gift Card
Eau & essence
Jewellery & Watches Gift Card
Heirlooms
Fashion Gift Card
Closet edit
Beauty Gift Card
Skin · Hair · Make-up
Kids & Toys Gift Card
Play, build, imagine
Home & Living Gift Card
For the everyday
Electronics Gift Card
Tech & gadgets
Grocery Brands Gift Card
Pantry & fresh
Soft Drinks & Juice Gift Card
Chilled & fizzy
Breakfast Cereals & Bars Gift Card
Morning fuel
Coffee, Tea & Hot Drinks Gift Card
Steeped & brewed
Rice, Pasta & Maize Gift Card
Staples
Wine & Drinks Gift Card
Cellar selection
Energy Drinks Gift Card
Charge up
24 categories · Rwanda · RWF
Recipients redeem at local brands within each category — not locked to a single store.
Use cases
What companies use it for in Rwanda.
Healthcare incentive programmes
Issue rewards to health workers and clinical trial participants across Rwanda — digitally, in Franc.
Consumer promotions
Digital reward codes for consumer brands operating in Kigali and beyond.
Employee recognition
Performance awards for employers across Rwanda's growing formal sector.
NGO & research incentives
Survey completion and programme participation rewards — instant, no manual processing.
Get started
Ready to issue cards in Rwanda?
Connect your platform and start issuing cards in Rwanda within days.