North Africa · MAD
Issue reward cards across Morocco and the Maghreb.
Morocco is North Africa's most outward-facing economy — with a sophisticated consumer market and a growing tech and services sector. Companies here expect rewards infrastructure that matches international quality, locally denominated.
37M+
Population
MAD
Local currency
4
Redemption channels
The market
Why Morocco matters.
Morocco's consumer market is one of the most developed in North Africa, with high smartphone penetration and a population accustomed to quality digital experiences. Brands and employers operating in Casablanca, Rabat, and beyond expect rewards programmes that are branded, instant, and reportable. QIFTS issues in Moroccan Dirham with web, WhatsApp, and in-store redemption.
Access methods
Recipients in Morocco can redeem rewards via any of these channels — no smartphone required for most.
- Branded web page
- WhatsApp redemption
- SMS delivery
- In-store / POS
Market insight
Morocco is positioning itself as a nearshore services hub for European multinationals — with a growing BPO, shared services, and manufacturing sector. These employers run employee recognition programmes that need to match European quality standards while operating in MAD. QIFTS is the only Africa-native platform that meets both requirements.
Competitive context
Morocco-market programmes are typically run via local voucher providers or cash. European platforms don't cover MAD natively. QIFTS provides the first pan-African platform with Moroccan Dirham issuance — a meaningful advantage for multinationals running programmes across Morocco and Sub-Saharan Africa from a single vendor.
Active industries
Who runs programmes in Morocco.
Banking & Financial Services
Attijariwafa, CIH, and Banque Populaire run large-scale retail banking loyalty and referral programmes across Morocco.
FMCG & Retail
Marjane, Label'Vie, and multinational FMCG brands run consumer loyalty and trade promotion programmes across Morocco's modern retail network.
BPO & Manufacturing
Morocco's growing BPO and nearshore manufacturing sector employs hundreds of thousands — employee recognition programmes are a significant and underserved need.
Telecoms
IAM (Maroc Telecom), Orange Maroc, and Inwi run prepaid subscriber and agent incentive programmes in a competitive three-player market.
Morocco · MAD
Category gift cards
for Morocco.
Every card below is a category card — not a single brand. Recipients choose exactly where they spend within that category, from a curated list of local Morocco brands. Denominated in MAD (MAD).
- MAD
Connectivity Gift Card
Airtime · Internet
- MAD
Bills Gift Card
Pay everyday
- MAD
Electricity Gift Card
Prepaid power
- MAD
Repairs Gift Card
Fix & restore
- MAD
Care Services Gift Card
Health & wellness
- MAD
Professional Services Gift Card
Trusted experts
- MAD
Experiences Gift Card
Live · Stage · Travel
- MAD
Books Gift Card
Stories & ideas
- MAD
Pet Supplies Gift Card
For the family
- MAD
Fitness Sports Gear Gift Card
Move further
- MAD
Perfume Fragrance Gift Card
Eau & essence
- MAD
Jewellery Watches Gift Card
Heirlooms
- MAD
Fashion Gift Card
Closet edit
- MAD
Beauty Gift Card
Skin · Hair · Make-up
- MAD
Kids Toys Gift Card
Play, build, imagine
- MAD
Home Living Gift Card
For the everyday
- MAD
Electronics Gift Card
Tech & gadgets
- MAD
Grocery Brands Gift Card
Pantry & fresh
- MAD
Soft Drinks Juice Gift Card
Chilled & fizzy
- MAD
Breakfast Cereals Bars Gift Card
Morning fuel
- MAD
Coffee Tea Hot Drinks Gift Card
Steeped & brewed
- MAD
Rice Pasta Maize Gift Card
Staples
- MAD
Wine Drinks Gift Card
Cellar selection
- MAD
Energy Drinks Gift Card
Charge up
24 categories · Morocco · MAD
Recipients redeem at local brands within each category — not locked to a single store.
Use cases
What companies use it for in Morocco.
Corporate employee recognition
Performance, milestone, and occasion rewards for employers across Morocco's formal economy.
Consumer brand promotions
Purchase-triggered rewards and loyalty programmes for FMCG and retail brands in the Maghreb.
B2B partner incentives
Reward distribution partners, resellers, and corporate clients for sales and relationship milestones.
Research & panel incentives
Instant reward delivery for survey and research participants across Morocco.
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Ready to send rewards in Morocco?
Connect your platform and start delivering rewards in Morocco within days.