East Africa · ETB
Reward cards across Africa's second most populous country.
Ethiopia's 130 million people represent one of Africa's largest untapped consumer markets. Companies entering or expanding here need rewards infrastructure that works from day one — not built from scratch.
130M+
Population
ETB
Local currency
4
Redemption channels
The market
Why Ethiopia matters.
Ethiopia is undergoing rapid economic liberalisation and digital expansion. Mobile money is growing fast. Consumer brands, healthcare organisations, and NGOs operating in Addis Ababa and beyond need to reward people at scale — without building infrastructure for every programme. QIFTS issues in Ethiopian Birr with USSD and SMS access built in.
Access methods
Recipients in Ethiopia can redeem rewards via any of these channels — no smartphone required for most.
- USSD (any phone, no data)
- SMS delivery
- Branded web page
- WhatsApp redemption
Market insight
Telebirr — Ethiopia's state-owned mobile money platform — reached 40 million users in its first two years, faster than M-Pesa's early growth. Ethiopia's digital economy is accelerating rapidly, and brands entering now are establishing rewards infrastructure before the market matures.
Competitive context
Ethiopia has no local rewards platform. International organisations operating here default to cash payments or manual airtime distribution. QIFTS provides the only pan-African platform with native ETB issuance — a first-mover advantage in a market about to accelerate.
Active industries
Who runs programmes in Ethiopia.
Healthcare & Global Health
Ethiopia's Health Extension Programme is one of the world's largest community health worker schemes — USSD-based incentive delivery is critical.
NGOs & Development Finance
World Food Programme, USAID, and scores of international NGOs run livelihoods and health programmes across Ethiopia's regions.
Consumer Brands
Multinational FMCG brands entering Ethiopia's newly liberalised consumer market need rewards infrastructure from day one.
Telecoms
Ethio Telecom and Safaricom Ethiopia are building out agent and subscriber reward programmes in Africa's fastest-growing mobile market.
Ethiopia · ETB
Category gift cards
for Ethiopia.
Every card below is a category card — not a single brand. Recipients choose exactly where they spend within that category, from a curated list of local Ethiopia brands. Denominated in ETB (Br).
- Br
Connectivity Gift Card
Airtime · Internet
- Br
Bills Gift Card
Pay everyday
- Br
Electricity Gift Card
Prepaid power
- Br
Repairs Gift Card
Fix & restore
- Br
Care Services Gift Card
Health & wellness
- Br
Professional Services Gift Card
Trusted experts
- Br
Experiences Gift Card
Live · Stage · Travel
- Br
Books Gift Card
Stories & ideas
- Br
Pet Supplies Gift Card
For the family
- Br
Fitness Sports Gear Gift Card
Move further
- Br
Perfume Fragrance Gift Card
Eau & essence
- Br
Jewellery Watches Gift Card
Heirlooms
- Br
Fashion Gift Card
Closet edit
- Br
Beauty Gift Card
Skin · Hair · Make-up
- Br
Kids Toys Gift Card
Play, build, imagine
- Br
Home Living Gift Card
For the everyday
- Br
Electronics Gift Card
Tech & gadgets
- Br
Grocery Brands Gift Card
Pantry & fresh
- Br
Soft Drinks Juice Gift Card
Chilled & fizzy
- Br
Breakfast Cereals Bars Gift Card
Morning fuel
- Br
Coffee Tea Hot Drinks Gift Card
Steeped & brewed
- Br
Rice Pasta Maize Gift Card
Staples
- Br
Wine Drinks Gift Card
Cellar selection
- Br
Energy Drinks Gift Card
Charge up
24 categories · Ethiopia · ETB
Recipients redeem at local brands within each category — not locked to a single store.
Use cases
What companies use it for in Ethiopia.
Healthcare programme incentives
Issue rewards to health extension workers and community volunteers across Ethiopia's vast geography.
NGO & development programme rewards
Participation incentives for agricultural, health, and livelihoods programmes — delivered offline via USSD.
Consumer brand activation
Promotional reward codes for consumer brands entering or expanding in Ethiopia's growing market.
Channel partner rewards
Incentivise distributors and trade agents as supply chains expand across Ethiopia.
Get started
Ready to send rewards in Ethiopia?
Connect your platform and start delivering rewards in Ethiopia within days.