East Africa · ETB
Reward cards across Africa's second most populous country.
Ethiopia's 130 million people represent one of Africa's largest untapped consumer markets. Companies entering or expanding here need rewards infrastructure that works from day one — not built from scratch.
130M+
Population
ETB
Local currency
4
Redemption channels
The market
Why Ethiopia matters.
Ethiopia is undergoing rapid economic liberalisation and digital expansion. Mobile money is growing fast. Consumer brands, healthcare organisations, and NGOs operating in Addis Ababa and beyond need to reward people at scale — without building infrastructure for every programme. QIFTS issues in Ethiopian Birr with USSD and SMS access built in — covering a market that most platforms haven't reached.
Access methods
Recipients in Ethiopia can redeem rewards via any of these channels — no smartphone required for most.
- USSD (any phone, no data)
- SMS delivery
- Branded web page
- WhatsApp redemption
Use cases
What companies use it for in Ethiopia.
Healthcare programme incentives
Issue rewards to health extension workers and community volunteers across Ethiopia's vast geography.
NGO & development programme rewards
Participation incentives for agricultural, health, and livelihoods programmes — delivered offline via USSD.
Consumer brand activation
Promotional reward codes for consumer brands entering or expanding in Ethiopia's growing market.
Channel partner rewards
Incentivise distributors and trade agents as supply chains expand across Ethiopia.
Get started
Ready to issue cards in Ethiopia?
Connect your platform and start issuing cards in Ethiopia within days.