How FMCG brands run on-pack reward promotions in Africa
Inside the operational model that powers purchase-triggered rewards across Nigeria, Kenya, and Ghana — from scratch code to redemption.
The on-pack promotion model
The mechanic is simple: consumer buys product, finds a code inside or on the pack, redeems for a reward. In practice, running this across multiple SKUs, multiple markets, and millions of units is a significant infrastructure challenge.
The operational challenge at scale
FMCG brands often underestimate the operational complexity of in-pack promotions. Printing codes is the easy part. The hard part is generating unique codes at scale, configuring redemption channels that work for every consumer (including those with feature phones and no data), managing fraud detection, and producing redemption analytics that connect back to purchase data.
How QIFTS handles the infrastructure
QIFTS handles the full infrastructure layer: code generation, USSD and web redemption, fraud controls, and analytics. The FMCG brand focuses on the campaign — pack design, distribution, and marketing. QIFTS handles everything behind the redemption.